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The number of Americans willing to get a flu shot declined during the pandemic, as many who received the vaccine appeared to get sick, and concerns grew over possible side effects. 

In response to declining numbers, the Centers for Disease Control and Prevention (CDC) on Sep. 11 rolled out a digital ad campaign it hopes will encourage vaccine-hesitant people to get the shot, even if they get sick.

The CDC’s new messaging is simple: The flu shot won’t keep someone from getting sick but can “tame” wild flu symptoms into mild flu symptoms in those who get the vaccine but still get sick.

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